Six attacks ", the deal is actually very simple...

Only sales generate profits. Everything else is a cost.

Why is sales eloquence so important? It is because in the interview with customers, our conversation skills, sales eloquence skills are important factors in the success of sales. So, how should ability break through the heart of client easily, clinch a deal easily? Here are some important tips:

Find common ground as soon as possible

Common ground is the basis of communication between people. Of course, in the same interest, the topic will be very easy, close the distance between each other, sales are easy to succeed. The common ground between people is very much, as long as careful attention can always find common ground.

"judge a book by its cover." "judge a book by its cover." It can be said that in a person's expression, clothing, conversation and other aspects can see a psychological state, spiritual pursuit, life and other interests. If you look at it a lot, you'll find common ground.

2. Try to find common ground with words. For example: very old but practical fellow villagers, classmates, comrades in arms, peers and other entities, as well as the same hobbies are both close to the zui good ties.

3. Be good at other channels. Such as listening to introductions and other ways to find common ground.

Be familiar with your products

If a salesman does not know his product, he usually gives an unprofessional message. Fully familiar with their own products, in order to deal with ease. Advice: in addition to familiar with their own products, similar products, related products should be familiar with, so as to better service for customers, win the trust of customers. The customer wants to buy furniture, 2 you are selling bedspread only, if you also know furniture like the palm of one's hand, so you can recommend appropriate mattess according to the furniture that the other side buys, or recommend oneself mattess to suggest the other side to match what kind of furniture again, customer nature can trust you more.

3. Fully understand each other's real needs

What exactly do customers need? Know how to ask for their needs.

Unit goes choosing air conditioning, those who notice perhaps is the function that purifies air or bass, and do not pay attention to price quite.

When a working family buys an air conditioner and you tell him how the air conditioner purifies the air and increases oxygen, he may not be interested, but his real demand may be whether the price can be cheaper.

When a gorgeous woman chooses an air conditioner, she may be concerned about whether the air conditioner will make the indoor air drier, leading to skin dehydration and other problems.

4. Introduce selling points to customers

Selling point, that is, "better than the status quo", to show the unique charm and characteristics of the product. Let the customer own, tell him what your selling points are that will make him change every selling point, before the customer stop, introduce as many selling points as possible, maybe the next selling point is his demand point.

For example, our clothes are made of *** fabric, which is more comfortable than *** fabric. Our air conditioning, more quiet, small to *** db, sleep at night more at ease.

5. Reserve a compression shaft point

Retaining a pressing axle point is the key selling strategy after zui.

After customer zui is about to clinch a deal but still hesitate, you can recommend a pressure shaft solution to the customer often play the role of "one foot in the door".

The strategy for announcing prices is usually the "burger strategy".

That is, recommend some real selling points at the beginning, and then publish the price. In the post-zui negotiation stage, add a selling point on the basis of the price again, so that customers can have a feeling of extra value.

6. Praise more and be sincere

Sweet mouth, no charge. Praise is a common strategy in the sales industry, but to maintain a sincere heart, their naked eyes can see the advantages of speaking out! Remember: integrity is always the basis of sales!