How to increase the store entry rate?

When you open this post, please hold your phone and do the following self-examination in the store:

Warm prompt

How long has it been since you changed your POP and price tag?

How long has your display been unchanged?

How long has it been since you sorted out your membership information?

Is your checkout desk neat?

Is there a thick layer of ash on the floor at the bottom of your shelves?

An excellent shop assistant once said: "I especially like to adjust display, so every time to the store want to adjust display, but I adjust display is very busy, will always have customers come in, and has been trying, deal. Why do customers not come when I am free, but when I am busy?"

The clerk's question was a good answer to the store's daily routine: customers always like to walk into a busy store!

When you're waiting in a store (even when you're "greeting" at the door), customers see negative, lazy faces, no business... What is important about zui is the cleanliness, hygiene and display of your store when you are waiting for customers in the store stupidly. It's very bad, and even when the customer walks in, it's not good enough.

So, when you lament "nobody" in the store, the store really won't be open, so you complain even more, about the weather, about the product, about the competitors, about the market environment... So these complaints change your attitude, change your expression, and create a vicious cycle -- no one in the store, no business, no salary, no mood, and even start to doubt your life.

Instead, when no one else is around, you're adjusting the display (even if you don't know much about display, you can do it), wiping shelves, cleaning... You keep busy in the store and the customers flow.

The important factor of zui is not sales skill, but sales performance when there are no customers in the store. Naturally, the performance of your stores depends on your performance without customers!

How to increase the store entry rate

Very simple, to carry out the store pin!

1. Personnel interception

Go out from the store, "sit pin" to "marketing". Floors, malls, parking lots, even neighborhoods, the more likely we are to go outside. The salesman intercepts the customer, mainly including the position, the speech skill, the system three key points.

(1) select zui good station. The important thing about salesman zui is his position. Generally speaking, the following four points are very important:

Stand at the entrance to the store;

Passageways with large flow of people;

Corresponding elevator exits;

The entrance of zui flourishing store.

(2) unified interception. That is, what customers say.

(3) develop a reward and punishment system for interception. When there is no customer, the salesman can not sleep in the store, play with the mobile phone, for the active interception of customers to give a reward, did not complete the interception target will be punished.

2. Atmosphere interception

A store zui important is the aura, aura from how?

Hot - selling atmosphere, special materials, strong color, unique products. Through these methods to attract customers' curiosity and lead them to associate with you, zui will eventually let customers approach and understand your store.

There are three important elements of ambience:

To grab the eye, bright and eye-catching color;

Must block the eye, the vision sees place must have the material, has the gift pile head;

Want to catch eye, want to offend a competitor nasty, blunt competitor decorate.

10 ways to create an atmosphere:

Floor stickers, hanging flags, roll-ups and X display racks, posters, heads, arches, light boxes or LED screens, special time banners, entry lights, door headlights, window lights, shop music.

3. Product interception

Product interception is to make full use of people's curiosity and curiosity psychology to display unique selling points of products in front of the store to attract customers into the store and make products move and live.

Some brands will set electric rice cookers and juicers at the door to make some food for customers to taste. For some vacuum cleaners, a simulated environment is set up on site to keep the vacuum cleaner running. All these methods have only one purpose, which is to make the product move and attract customers through the unique selling point of the product.

Create the feeling of being busy

(1) check the goods

The salesman USES his spare time to check the goods and is responsible to the store as well as the customers. Although the goods in the stores have been inspected by the manufacturer, there are usually a few defective goods. Some of the more "delicate" goods, after the customer touch many times, also may be faulty or defaced.

Only when good zui products are presented to customers can customers be truly satisfied without damaging the reputation of the store. Therefore, the inspection work done by the salesman during this short period of time can produce many benefits, not only maintaining the reputation of the store, but also creating a good sales atmosphere for the store.

(2) sorting out and supplementing commodities

Stores should be kept clean and orderly at all times. However, after customers choose and buy goods, it is often easy to cause messy phenomenon, which will leave a bad impression on customers. Customers are unlikely to carefully choose their favorite things in messy goods. Therefore, in the spare time, the salesman should sort out the types and styles of the goods according to the original order of arrangement, and make some records of the goods, so as to know the import and export status of the goods and where the goods are.

(3) change display

In the sales process, the initial display image of product zui will be changed because some products are sold. At this point, if there is no immediate replenishment of goods in the warehouse, the salesman will change the display in time to make the store display more harmonious.

The salesman should be flexible in changing the display. For example, according to the sales situation, try to put out the goods that are easy to sell, and put them in places that attract customers and are easy to reach.

(4) play with your phone

The salesperson of a lot of shops can add a member to be a good friend now, when off-season, might as well encourage guide to buy to pick up a mobile phone, send member of WeChat of shop new product photograph, recommend them to come inn try out, but this move remembers not to be too frequent, lest cause a customer to be disgusted with.