Deal four core tips to prevent customer loss...

How can customers purchase the goods in the store after entering the store, that is, how to capture the psychological demand of customers to buy the goods in the store?

Two phenomena of customer loss are put forward here:

1. Customers leave the store under pressure or discomfort due to improper reception by the shopping guide;

2, customers come in to have a look, turn around did not find their favorite and leave.

Then, if we want to increase the sales volume of stores, we must first solve the problem from two aspects to prevent the loss of customers. We need to do the following work well.

Step1: after the customer enters the store, give the customer 15 seconds

During the 15 seconds, customers are allowed to observe the products in the store by themselves. At this time, the shopping guide should keep a certain distance from the customers and in the right direction (not behind the customers or out of sight of the customers), so as not to give customers a sense of tension or scare them away.

In addition, it is necessary to observe and analyze the customer in these 15 seconds, and find out what products she sees at first glance or pay attention to what zui-jiu products are, so as to prepare for further sales.

Step2: choose an appropriate time to approach customers

What's a good time to approach a customer's zui? Generally speaking, the following situations are good times to approach customers:

Customers often look at a product

The customer looked up to look for help

(3) customers take the initiative to put forward the trial or ask questions

(4) when customers and partners comment on a product

5. What does the customer look for when scanning the store

In these times, as a shopping guide can quickly seize the opportunity to receive customers, the general customer will accept, but does it mean that the customer will be able to accept you?

Not necessarily, this time there will be a lot of customers will say: "I look around, there is a need to call you" and so on, this time to learn to retreat politely, and continue to observe customers with peripheral vision, looking for the next opportunity to approach customers, do not give up easily

Step3: say the first word to attract attention and stimulate interest

The first word approaching the customer is also important. Therefore, the first sentence we said should touch the hearts of customers, stimulate their interest, and then make them have the desire to try on.

A good zui should have adjectives like zui, very new, popular, etc., as well as something that praises the customer, such as: "you really have a good eye for the new zui that we just launched. Her design is very tasteful and suits you very well.

A compliment makes customers feel comfortable psychologically, and also introduces the style characteristics (the newly launched zui), which attracts customers' attention and stimulates their interest. At this time, ordinary customers will not refuse to let customers experience.

Step4: actively recommend to prevent customer churn

More of this kind of circumstance happening to those who look after leaving shop customers, so we need to carefully observe the customer, once found that she had meant to leave, will take our flyers to recommend a product quickly, as long as able to attract her attention, immediately back to the counter, find out the corresponding products try to her, on a level set can retain more customers, increase sales opportunities.

Of course, doing the above basic work well does not mean that we can catch all the customers, or there will be customer loss, which is a normal phenomenon, more importantly, we increase the sales opportunities through the above actions, and then increase the sales performance.