Why does foamable gum rise in price ceaselessly?

Recently affected by raw materials, the price of foamed rubber rising again and again, many people will not understand, why to keep raising the price, the price is higher, can still sell it?

To answer this question, we need to know the difference between sales and marketing.

Sales often sell cheap products, marketing is to sell the value of the product.

Price is efficient

Why are salespeople willing to use pricing? Because price is efficient.

As long as the price reduction, discount, promotion, immediately sell, quick effect, the results are obvious. Therefore, once sales encounter obstacles, the sales department immediately think of price means. Such as a lot of bad foamed rubber manufacturers, blindly reduce the price of products, in order to seize more market share, which can indeed attract a large number of customers in a period of time.

But the price approach, while efficient, is easily dependent, so the next round will be ineffective unless the dose is increased and the price lowered. That's dependency.

Reliance on price measures changes the break-even point. The enterprise is so sensitive to profit, so once the price is lowered, it will find a way on cost.

Think of a way in cost, it is easy to affect the quality. Zui will find that the pricing approach actually pushes the enterprise to the edge of the cliff gradually.

For example, the foamed rubber market, in order to fight for market share, some bad enterprises use price means, rely on the low price of poor materials to shock the market, when the price of raw materials rises, reduce the price of products, resulting in many enterprises affected by its, forced not to raise prices, the industry into a price war.

Value is a durable means

Price sensitive people will chase price repeatedly. Low prices bring customers, will also leave because of lower prices.

In other words, price does not bring loyalty.

Low price first easy then difficult, high price first difficult then easy. Low price to attract customers easy, but difficult to stabilize customers; It is hard to attract customers with high prices, but easy to stabilize them.

Low price produces price identification, high price produces value identification and quality identification.

Price war manufacturers with inferior cheap products to occupy the market, prices are lower than one another. The same variety, from dozens of yuan to a few yuan, the packaging can not see the difference! But the gap is huge!

The foamable gum on the market, every manufacturer declares his product how many times tall bubble, lengthen meter how long, price also differ greatly. Customers only look at the surface, can not see the difference, they choose the low price of products, but the actual quality of these low prices can not meet the advertised standards.

But customers don't know, they stare at cheap buy, bad money drive out good money, slowly real good products in order to survive, also began to reduce prices, but also to maintain profits, after zui can only use inferior raw materials, thus into a price war.

So, this is really a time to die! In order to let oneself live, so do not want to let everybody live! As a result, no one lives!

The price is bad, the market is bad, of course you can return to the original level. However, the process of repair will be long, even the cost of a dead batch. Sometimes it can even make a breed disappear altogether. The new strength does not come from the moth flame-like fear of the dead, but from the contrary, adhere to their own quality positioning and price positioning persistent.

The industry really needs to restore business sense, not so much desperate madness!

Price is a double-edged sword, can hurt people, but also hurt yourself. Irrational price wars are usually mutually exclusive. Industry to do no money to earn that day, it is not far from doing death.

Adhere to their own positioning of the enterprise, is the backbone of the industry

Do low price is conducive to industrialization, large-scale, but the price is too low too excessive, do not discount means, it kills the industry. Only those who always adhere to their own positioning of the enterprise, whether brand positioning, quality positioning or price positioning, they are the backbone of the industry, is the industry's future and hope.

When foamed rubber first entered the Chinese market, our economic level was very poor and our consumption capacity was very weak. We needed a large number of low-end foamed rubber and even garbage foamed rubber to fill. At that time, it was understandable that the garbage industry was very developed. Today, our consumption and taste are up, we reproduce so much garbage foam is a waste of resources, is to challenge consumer tolerance, is not responsible for the industry and their future!

A truly respectable enterprise is not one that develops and expands zui rapidly or has a large scale of zui, but one that consistently creates business value and social value and has its own bottom line from beginning to end. Their presence is a blessing for the industry, the society and themselves!

Insisting on its product value, commercial value and existence value is the important enterprise bottom line and commercial bottom line, as well as the bright bottom line.

SHUO IS MADE FOR QUALITY!